portfolio + projects

creative design and art direction

Tracy Schroder

creative design and art direction

“Practice safe design: use a concept.”

– Petrula Vrontikis
ME

About me

Hi, I’m Tracy. I live in the Boston area and work as a Creative Director/Designer for advertising agencies, companies of all sizes, well-known universities, restaurants and other interesting fields of business. Some of my work has been recognized in local award shows like Hatch, as well as industry publications like Communication Arts and PRINT. I think the best thing about design is that you’re always learning something new. Design projects have introduced me to different industries like high technology, life sciences, education, the restaurant business, landscape design and gardening. It’s always great to reach a new audience and help bring their creative vision to life.

Services

Print Design

I love the smell of ink on paper and the
excitement of seeing those first few pages off
the press. During my career I’ve managed
a plethora of print projects like Annual Reports, Corporate Brochures, Advertising Campaigns,
Catalogs, Direct Mail and Identity Systems.

Web Design

I’ve designed websites, email programs, landing pages and graphic icons for digital projects.
I’m an experienced Adobe Creative Suite user (Illustrator CC, InDesign CC and Photoshop CC) and proficient in WordPress and Bootstrap.

Social Media

For every client I work with, I’ve designed
weekly or monthly postings in Facebook,
along with email. Depending on a client’s target
audience, I also recommend they establish a
brand presence on Instagram and/or Twitter.

Contact

26 Hillsdale Road Medford, MA 02155
taschroder@me.com
617.555.5555